Art For Everyone @HKMoA is a city-wide art campaign that features artwork from the Hong Kong Museum of Art (HKMoA) across Hong Kong’s 18 districts. Between 23 March and 23 May 2021, 100 images of artwork selected from the HKMoA's collection will be showcased on over 450 billboards, digital displays and transport hubs, in outdoor and indoor spaces, presenting art for everyone, everywhere across the city.
A first for Hong Kong, the campaign is introduced by and in celebration of the 30th anniversary of the not-for-profit organisation Friends of Hong Kong Museum of Art, established to support and promote the activities of HKMoA.
Art For Everyone @HKMoA is sure to spark curiosity and positivity when people encounter art in unexpected places, and feel inspired in the course of daily life. The 100 images represented in the campaign include artworks from the Museum’s four core collections: Chinese Antiquities, Chinese Painting and Calligraphy, China Trade Art, and Modern and Hong Kong Art. Art For Everyone @HKMoA is supported by over 56 organisations that are generously offering display locations.
A custom-made augmented reality mobile application (AR App) "ArtForEveryone.hk" can be downloaded for free via app stores and on the campaign website allowing the public easy access to the list of artworks, locations and AR experiences.
Image Courtesy of HKMoA
Date: 23 March 2021 - 23 May 2021
Location: Hong Kong