During Decentraland's first-ever Metaverse Fashion Week, Brytehall steps onto the stage as an exclusive pop-up showroom on the rooftop of Cash Labs with ‘Fashion Eden’. An allusion to the proverbial Elysian garden, Fashion Eden is the stunning floral-bed setting where Brytehall’s digital fashion narrative truly begins. It is conceived as a space where technology coexists with fashion to ensure a sustainable future for all.
With Fashion Eden, Brytehall presents a ‘phygital’ NFT collection curated by The MetaArt Club, aka TMAC. The collection was designed and crafted exclusively for this year’s Decentraland Fashion Week. Here, two talents appear front and centre: Italian artist, architect and digital couturier Niccolo Casas and digital collage artist FrankNitty3000. In Fashion Eden, digital artists and creators support bright young talents. Both Casas and FrankNitty3000 will donate 10 percent of their sale proceeds from the Fashion Eden drop to the Vogue Singapore Foundation.
Date: 13-27 March 2022
Artist: Niccolo Casas and FrankNitty3000
Client: Brytehall
https://editorial.brytehall.com/step-into-brytehalls-ethereal-fashion-eden-taking-place-during-metaverse-fashion-week/