Levina LI-CADMAN is an innovative and highly motivated strategic marketing and business development professional with an impeccable track record of helping major international brands across multiple disciplines — from global media and entertainment, to luxury fashion and art, to real estate— deliver successful financial gain. Specializing in the Asia Pacific region since 1994, Levina leverages her extensive network and relationships with influencers and business leaders to provide unique and impactful client solutions.
With a degree in Business Administration, Levina began her career in public relations, strategic communications and corporate image development. She then entered the fast-paced world of licensing and franchising at the Elite Model Management Group in Hong Kong, where she oversaw the Group’s expansion from 4 to 12 Asian countries.
After licensing super models, Levina moved into the world of licensing superheroes and cartoon characters for Cartoon Network, owned by Time Warner, one of the world’s leading media and entertainment companies. She was instrumental in the expansion of the Cartoon Network brand beyond television onto multiple platforms—including merchandising, retail and consumer products, publishing and theme parks—across 12 markets in the Asia Pacific.
Levina then entered the world of luxury brands when she took on a marketing role with Lanvin to re-launch the iconic French luxury fashion brand in the Asia Pacific, under new ownership and designer Alber Elbaz.
Combining her experience in media and luxury, Levina created the Partnership & Alliances Team at The Financial Times, where she developed advertising sales and business opportunities in the luxury and lifestyle sectors by forming strategic partnerships, thus creating a brand new revenue stream. Of particular pride during Levina’s years at Financial Times is the establishment in 2005 of the inaugural global FT Business of Luxury Summit in Shanghai, which has since become an annual international event.
It was during her time at the Financial Times that Levina developed a passion for the world of art, through working on a partnership with Christie’s auction house. She then decided to delve further into the business of art by taking on a business development role at Christie’s, where she built and cultivated new client relationships and partnerships throughout Asia Pacific.
Always seeking new challenges, Levina broke out on her own in 2010 to build a successful art and creative real estate consultancy business. Drawing upon her passion for art, creative business skills, market knowledge and extensive network, Levina has developed high-profile projects in the worlds of design, fine art and lifestyle, including: installing works of art into public spaces and commercial properties, consulting for White Cube gallery, and launching retail, entertainment and art property developments such as H Queen’s, 189 Soho Art Hub on Queen’s Road West and Little Tai Hang developed by Cornes World Property Company. Some of her other projects include:
- Project Consultant, leading marketing, public art and leasing activities for H Queen’s by Henderson Land Development starting 2016, H Queen’s will be the most creative building in Hong Kong with the greatest concentration of art in Central, and more gallery space under one roof than any other commercial building in Hong Kong.
- Working as one of the three Principal Consultants on “Event Horizon Hong Kong” by Antony Gormley in 2015 – the most extensive public art installation ever staged, with 31 sculptures on street level and building tops across a one kilometer-wide zone in the Central and Western Districts.
- Since 2015, Development Consultant for the Royal Academy of Arts, assisting on public art installations in Hong Kong including Richard Wilson’s architecturally-challenging installation of a bus precariously perched on top of the Peninsula Hotel called “Hang On A Minutes Lads…I’ve Got a Great Idea” (2015) and Conrad Shawcross’ “The Ada Project” (2016) and “Bright Idea” (2017) by Sir Michael Craig-Martin.